Capitol Communicator's PR Summit DC is the region's event addressing the disruptive convergence of communications and media. Since 2014 (formerly the Convergence in Communications Conference) this full-day conference drew approximately 230 public relations, public affairs, communications and media executives focusing on emerging trends and the technologies that are creating a major shift in how organizations manage, report and distribute communications.

AGENDA

8:00 – 8:50
Atrium Lobby
REGISTRATION, BREAKFAST, NETWORKING, EXHIBITS 
8:50 – 9:00
Auditorium
OPENING REMARKS
Phil Rabin, Editor, Capitol Communicator
Robert Udowitz, Principal, RFP Associates
9:00 – 9:30
Auditorium
KEYNOTE: Behind the Lens: How the World's Leading Legacy Media Brand is Reinventing Itself
Susan Goldberg, Editor in Chief, National Geographic Magazine 
9:30 – 10:15
Auditorium
PANEL: Media Relations in the Digital Age
Moderator - Lisa Matthews, Vice President, Hager Sharp
Panelists - Donna Leinwand Leger, Breaking News Editor, USA Today
Panelist - Rhonda Colvin, Video Planning Editor, The Washington Post
Panelist - William Dobson, Chief International Editor, NPR
Panelist - Carole Feldman, Director of News Operations & Finance, Associated Press
10:15 – 10:30
Room D/Lobby
COFFEE, NETWORKING, EXHIBITS
10:35 – 11:20 Concurrent
Auditorium
PANEL: Beyond Interruption: How Social Media is Defining the New Era of PR
Moderator - Anthony Shop, Co-Founder and Chief Strategy Officer of Social Driver
Panelist - Jason Townsend, Deputy Social Media Manager at NASA
Panelist - Briana Washington, Public Affairs Specialist, Honda
Panelist - Julie Weber, Director, Corporate Communications, Scoop New Group
10:35 – 11:20 Concurrent Room B&C
PRESENTATION: Brand Video Communications Report Maximizing ROI through Earned Media and Analytics
Doug Simon, President and CEO, D.S. Simon
Marissa Cazem, PR and Communications Officer, Talkwalker
11:30 – 12:15 Concurrent
Auditorium
FIRESIDE CHAT: Native Advertising: What it Means to Public Relations
Mary Engle, Director of Federal Trade Commission's Advertising Practices
Pam Jenkins, President, Powell Tate
11:30 – 12:15 Concurrent
Rooms B&C
PANEL: Technologies, Trends and Disruptions: Assessing, Guessing and Blessing All the Change that is Occuring in Communications and PR Today (details)
Moderator - Joe Witte, ISEBOX
Panelists - Peter LaMotte, Chief Digital Engagement Officer, Levick
Panelist - Tyler Suiters, Senior Director of Communications, Consumer Technology Association
Panelist - Kathy Baird, EVP Content and Social, Ogilvy Washington 
12:15 – 1:30
Room D/Auditorium
LUNCH
12:45 – 1:30
Auditorium
KEYNOTE: Brain, Behavior, Story: How Science is Revealing Most Communications Efforts are Dead Wrong
Chris Graves, Chairman, Ogilvy Public Relations 
1:45 – 2:30 Concurrent
Auditorium
PANEL: The Impact of Convergence on Public Relations and Public Affairs
Moderator - Cary Hatch, CEO, MDB Communications
Panelists - Greg Johnston, Creative Director, agencyQ @grj325
Panelist - Mimi Carter, SVP, U.S. General Manager, Environics Communications
Panelist - Chintimini Meadow Keith, Vice President, Head of Integrated Production, Edelman DC Digital
1:45 – 2:30 Concurrent
Room A
PRESENTATION: Spot On: Why Measurement is Key to Social PR Success
Shonali Burke, Shonali Burke Consulting
Johna Burke, Executive Vice President, BurrellesLuce
1:45 – 2:30 Concurrent
Rooms B&C
Panel: A Resurgence In Research
Moderator: Mitch Marovitz, Ph.D., APR, Chairman, Public Relations Program at the University of Maryland University College
Panelist - Christopher Lawrence, Director of Research, Finn Partners DC
Panelist - Charles S. Cowdrey, Senior Vice President, of Political Strategy, National Cable Communications
Panelist - Sultana F. Ali, APR, Communications Officer, The Pew Charitable Trusts
2:45 – 3:30 Concurrent
Rooms B&C
PANEL: Crisis Communications Issues and Ethics
Moderator - Robert Udowitz, Principal, RFP Associates
Panelist - Samantha Villegas, APR SaVi PR
Panelist - Julie Murphy, Senior Vice President and Partner, Sage Communications
Panelist - Kristin Palmer, Vice President Media Relations AARP
2:45 – 3:30 Concurrent
Auditorium
WORKSHOP: Media Training: How to Simplify Complex Messages
Karen Addis, Senior Vice President, Van Eperen
Carmie McCook, President, Carmie McCook & Associates
2:45 – 3:30 Concurrent
Room A
PRESENTATION: The "New Rules" of PR Writing: Why Practioners Must Get in Sync, Bring Their Employers Along
Don Bates, APR, writing instructor, New York University and Founding Director, Master's Degree in Strategic Public Relations at the Graduate School of Political Management, George Washington University
3:30 – 3:45
Room D/Lobby
COFFEE, NETWORKING, EXHIBITS
3:45 – 4:30 Concurrent
Auditorium
PANEL: Women in Digital: Tech, Inclusion and Innovation
Moderator - Christine Johnson, Managing Strategist, Social Driver
Panelist - Elizabeth Rojas Levi, Director of Public Affairs, Nokia
Panelist - Kelly Aratoon, Manager Digital Media & Content, National Sleep Foundation 
Panelist - Frances Holuba, Director of Social Enterprise at POLITICO
Panelist - Erica Schlaikjer, Creative Strategist at Huge / Founder of Benevolent Media
3:45 – 4:30 Concurrent
Room A
PANEL: What Organizations Can Learn from the 2016 Presidential Campaign
Moderator - Shane D'Aprile, co-owner Campaigns & Elections
Panelists - Margie Omero, Executive Vice President, Public Affairs at PSB Research
Panelist - Robert Blizzard, Partner at Public Opinion Strategies
Panelist - Doug Usher, Managing Director at Purple Strategies
3:45 – 4:30 Concurrent
Room B&C
PRESENTATION: Creating Your Powerful Advocacy Brand
Moderator - Eric Gilbertsen, Executive Vice President, Digital Strategy, RepEquity
Panelist - Sylvia Aguilera, APR, Director Global Government and Public Affair's McDonald's Corporation
4:30 – 5:30
Room D/Auditorium
NETWORKING/ROUNDTABLES & HAPPY HOUR