Director Marketing Strategy and Insights, R2i
SESSION TOPIC: The New Age of Personalization & Marketing

As r2i’s Director of Marketing Strategy & Insights, Lindsay provides senior leadership on digital marketing strategy development for enterprise level accounts and oversees the execution of strategic plans for various multi-channel digital marketing accounts. Drawing on 8 years of experience in social media marketing, search marketing, display advertising, strategy and analytics, Lindsay serves as connective tissue between r2i’s Strategy, Analytics, Search, and Account teams to ensure that the appropriate digital tactics are being employed to meet client’s business goals at every stage of the customer lifecycle journey. Additionally, Lindsay helps drive r2i’s strategy methodology to ensure the highest quality deliverables and insights for clients.

Lindsay received a B.A. from University of Virginia and an MBA from the University of Maryland’s Robert H. Smith School of Business. Outside of work, Lindsay serves as a member of Bryn Mawr School’s Alumnae Board and prides herself on being a Baltimore Ravens fanatic.