Ellis_Rosenberg   ELLIS ROSENBERG
Director, Brand Alliances and Sponsorship, AARP
SESSION TOPIC: "Segment Marketing: How to Understand the Needs and Wants of the Largest, Wealthiest Consumer Segment in the US"

Ellis leads business development activities for AARP, the 37+million member non-profit organization. He creates long-lasting value for AARP’s partners, members, and enterprise through innovative strategies and programs. Ellis has negotiated multi-year, multi-million dollar strategic alliances with healthcare and technology companies on behalf of AARP.

With broad experience at start-ups and large cap companies, Ellis has a long record of delivering profitable growth that is matched by deep experience in operational leadership, business development, and marketing. He has a history of turning high-profile challenges into major organization-wide accomplishments.

Ellis has shaped, established and grown markets for mobile and media sales companies. He is skilled in product launches and channel development. Ellis is a strategic operator with strong business acumen and extensive deal making expertise.

Ellis began his career at Sprint and subsequently worked for Nextel prior to joining AARP in 2006. He earned his B.S. in Psychology from the University of Maryland and completed his MBA in Marketing at the Wharton School of the University of Pennsylvania.