Serena_Ehrlich   SERENA EHRLICH
Director of Social and Evolving Media, Business Wire
SESSION TOPIC: PR in 2015

Serena Ehrlich, Business Wire’s Director of Social and Evolving Media, is responsible for internal and external content creation and distribution services, ranging from PR programming to social media updates. With more than 20 years of experience in the content distribution industry, including managing social marketing programs for Avon, Kraft, Mogreet (mobile marketing) and more, Serena understands both sides of the content and news industry – from creating compelling content that activates audiences to analyzing how distribution impacts results.

A graduate of Brandeis University, Serena is also the membership chair of the international Social Media Club and is the past president of the Social Media Club Los Angeles and Dallas and Los Angeles chapter NIRI (National Investor Relations Institute) boards of directors.