Steve_Markenson   STEVE MARKENSON
President, WBA Research
SESSION TOPIC: Harnessing the Power of Mobile Technology in Research Design

Steve has been working in market research since 1987 and has been employed with national research firms including Yankelovich Partners and Opinion Research Corporation. He has expertise in conducting large-scale, quantitative projects that involve advanced statistical analyses such as market segmentation, cluster analysis, multiple regression and trade-off techniques. In addition, Steve is a professional focus group moderator.

As Director of Research for Snyder Communications, Steve oversaw the market research projects for many Fortune 1000 clients, including Procter & Gamble, The Kellogg Company, McNeil Consumer Healthcare, American Express, Bayer Corporation, The Quaker Oats Company, and Kraft Foods.

Throughout his career, Steve has worked with a wide array of companies in a variety of industries; such as Merrill Lynch, Discover Card, PNC Bank, Bank of America, CareFirst BlueCross BlueShield, Johnson & Johnson, Metropolitan Washington Airports Authority (MWAA), Washington Metropolitan Area Transit Authority (WMATA), New York MTA, Washington Gas, National Public Radio (NPR), AAA, and many others.