Seth Goldman is Co-Founder and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission.
The company continues to deepen its relationship with Fair Trade certified suppliers in India, China, and South Africa. In 2014, Seth was recognized by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape by providing options that are healthier for both the body and the planet.
Seth serves on the boards of Bethesda Green, Beyond Meat, EcoLogic Solutions, the American Beverage Association, the state of Maryland’s Economic Development Commission and sits on the Advisory Boards of Net Impact and the Yale School of Management. In September 2013 Seth and Barry celebrated the release of their first business book told in comic book form– Mission in a Bottle – The Honest Guide to Doing Business Differently – and Succeeding, which was published by the Crown Business division of Random House.