Director of Media, LMO Advertising
SESSION TOPIC: How to Measure Campaign Effectiveness and ROI
Christi is the driving force behind all media activities for LMO. She helps her team navigate the constantly shifting media landscape to formulate media campaigns that hit the target, in a relevant environment and in an engaging way. In her role as Director, Media, Christi gets to share her passion for numbers and research, along with her keen perception of consumer media behavior acquired from her years of experience in advertising media.
Prior to joining LMO, Christi served for nine years as AVP of Media Services at Lewis Advertising in North Carolina where she led the media team for Sprint Business Markets, Embarq, Touchstone Energy’s North Carolina Electric Membership Cooperatives, and also worked with the Outer Banks Tourism Board, North Carolina Economic Development, Northeastern North Carolina Partnership for Public Health and the North Carolina State Ports Authority. Christi got her start in advertising at Birmingham shops Luckie & Company and Martin Advertising, planning and buying media for Alabama Power Company and GMC.