A highlight for many in the greater Washington, D.C. marketing community, the annual Mid-Atlantic Marketing Summit (MAMS) took place on April 24 at the beautiful Gannett/USA Today headquarters.  

Conceived back in 2012 by Paul Duning of Capitol Communicator and Paul Sherman of Potomac Tech Wire, MAMS has quickly become the signature event for marketers in the DC area interested in hearing the latest marketing trends and looking to network with their peers.  

This year’s event, the largest one yet, did not disappoint. With four keynote presentations, three panel discussions and 11 marketer presentations there was truly something for everyone.   

 The day kicked off with three very interesting keynote presentations. The keynotes included:

  • An unveiling of seven of his 15 top marketing trends for 2014 from Rohit Bhargava, Author and Founder of Influential Marketing Group
  • A list of eight un-trends for scaling marketing in a rapid growth economy from CustomInk’s EVP of e-Commerce, Sean Murphy
  • A look inside how McCormick & Co used social media to build buzz around two of their signature products, Old Bay Seasoning and Montreal Steak Seasoning from the company’s Director, Digital Communications, Jennifer  LaFrance 

The fourth keynote was a fireside chat with Marty Moe, president of VoxMedia.

Three of the most interactive sessions were led by Platinum Sponsors and drew quite the crowd to their presentations. Those sessions included:

  • A panel led by Marc Hausman, President and CEO, Strategic Communications Group on The Intersection Point: Where Content, Social and Sales Collide
  • A boxing match style presentation on The Mobile Match-Up Every Marketer is Watching: App vs. Responsive Website with Debbie Bates Schrott, President, Bates Creative and Ben Thomas, Development Manager, Unleashed Technologies
  • A fun-filled session from Imran Aftab, CEO, 10Pearls on Enterprise Gamification: A Recipe to Overcome Zombies

Along with the lively discussions taking place on site, there was also a lot of discussion on Twitter with the hashtag #mamsummit.

Additionally, for anyone who wasn’t able to attend, or who had to choose between two simultaneous sessions, links to recaps of 10 of the sessions can be found below.

Thank you to everyone who came out to make the day so amazing! If we don’t see you in Baltimore this fall we look forward to seeing you at MAMS 2015!