Agenda

8:50 – 9:00 (Ballroom)
Welcome Remarks

9:00 – 9:30
“Get Real Time or Get Lost”

9:30 – 10:15 
“Convergence in the News Media: A Growing Trend”

10:15 – 10:35 (Upper & Lower Town Hall)
Coffee Break / Exhibits / Networking

10:35 – 11:20 (Concurrent Sessions)

  • “Dealing with the New News Media on a Daily Basis”
  • “Building and Maintaining Relationships with Digital Influencers”

11:30 – 11:55 (Concurrent Sessions)

  • “First-touch, Last-touch – Who Gets Attribution? New Ways to Measure PR”
  • “Moving to Mobile”

12:00 – 12:25 (Concurrent Sessions)

  • Content Convergence — How to Optimize Content for New and Traditional PR
  • “Maximizing the Success of Your Video and Audio Content”

12:30 – 1:30 pm (Ballroom)
Lunch and Keynote Speaker – Frank Eliason, Citi

“Beyond Convergence: The Collisions in the New Business World”

1:45 – 2:30 (Concurrent Sessions)

  • “Staying Abreast of What’s Ahead in Social Media”
  • “Is it PR or Marketing?”

2:45 – 3:15 (Concurrent Sessions)

  • “Measuring Your Online Success”
  • “Coping with a Crisis in a Social Media World”

3:35 – 4:15 (Concurrent Sessions)

  • “Convergence in the Public Sector”
  • “Media Training in Today’s News Environment”
  • “From Gamification to Front-line Employees:  The New Realities of Employee Engagement”